A conversation that keeps cropping up with our customers revolves around marketing automation platforms and sales engagement. From the basics such as what are they, through to questions around which platform they should use and how can they generate a respectable ROI.
These platforms are now a vital tool for many organisations. To give an idea of the scale and growth in usage, according to
Nobody needs reminding that during the last 18 months there has been a monumental shift in how vital tech is for businesses.
The necessity for the UK workforce to take to the kitchen tables and spare rooms in March 2020 and its ongoing impact on the work environment, has seen a massive acceleration in the digital transition. No business has been untouched by that shift and many are still contemplating what the future vision should be for their tech provision.
While the initial rush to get
You may have just selected your new marketing agency, or you may have been working with them for a while. Either way, there are plenty of opportunities for you to increase the value and quality of the work they produce.
However, it’s not a one-way street. The responsibility for success sits with both the agency and the client. We’ve outlined a few of our top tips to follow that will deliver your business better results when working with an external agency.
With trade shows still playing an essential role in many organisations’ marketing calendars, what role does design play in making them work hard and deliver a return on investment for your brand?
Trade shows burn through resources like no other marketing tool. There is the initial investment in floor space, production costs, promotional items, and organisational time. Then, finally, there is the necessity of having staff members on the stand for days at a time. However, if your stand is des
Design – the unsung hero of advertising.
Good design is the unsung hero of the creative advertisements we encounter every day. It might be the creative idea that steals the glory, wins the awards and is recalled years down the line, but it’s the solid foundation of design that gives it the platform to shine.
Advertisements, whether online,
When we are approached to develop a brochure or catalogue, be it digital or printed, usually it’s an indicator that the need is one of content beyond a simple sales tool, but a brochure is often the easiest way to explain this need and have something relatively straightforward to show at the end of the process.
You see, brochures and catalogues are one of the few tactics which can support pretty much all marketing touchpoints and any integrated marketing strategy. Our clients instinctively
Marketing Automation & CRM Manager
We are recruiting! The role will be working closely with one of our top clients, so we are looking for the brightest and best candidates to speak to. We also have some flexibility around the structure of the role, so it may suit someone seeking part-time employment.
Clever, attractive packaging can often be the difference between the success or failure of a product. In a retail environment, brands have, on average, just 7 seconds to capture a potential customer’s attention.
In that time, your packaging needs to do a lot of work. It must create recognition of your brand, communicate the product’s features and benefits, and stand out from the competition.
There are an awful lot of ways to confuse a client when you start talking about brand and identity. As an agency, we might be obsessed by their differences, but often, our clients don’t really care about the semantics.
While this blog implies that these concepts are different, and they are, we always explain them as working together as the strategy and visual execution of the strategy – it’s hard to have a strong identity without brand strategy to anchor it, and you can’t have a great b
We are always looking at ways to improve the performance of our clients’ websites. This type of work is typically carried out at an individual site level, but we’ve been able to do something a little different over the past few weeks.
At no additional cost to our clients, we’ve delivered an update that has seen a performance improvement across dozens of the WordPress sites we host. The result
We are very proud to announce that EBY has been accepted as a member of the Staffordshire Ambassadors programme.
While we have clients located across the UK and Europe, we are very much part of the local business community here in Tamworth, Staffordshire, so it’s an honour to be involved. Our invitation to this new programme gives us the opportunity to continue that ongoing relation
A question that comes up a lot in conversations with clients is whether performance marketing or brand marketing is more important. If only the answer were straightforward, but here’s our take on it.
Why does performance marketing work?
Performance marketing has grown exponentially over the past 15 years. Today it accounts for a large proportion of the
We use the word “design” to describe a lot of what we do here at EBY. However, a six-letter word can’t even begin to explain the range of work we do to meet the needs of our clients. What is the definition of design and what impact does it have on business?
Design has always been an easy catch-all word to describe what agencies in our world do, but when you take a
£50 for every new contact*
There is nothing better than getting a glowing referral that starts a conversation that ultimately leads to a new piece of business. It’s what all businesses want.
We also know the value of these referrals, so that’s why we are saying “thank you” by rewarding anyone that introduces us to a new customer with a £50 gift card or a donation to charity.
The shift to digital communications during the pandemic has been a challenge for almost every manufacturing and engineering sales and marketing department and it’s not over yet. Organisations must continue to adapt to the environment as the new working landscape emerges post-COVID. Reports by McKinsey show just how seismic this shift has
One of the sectors to have suffered the most over the last 12 months is the event sector. Vital for so many businesses, the lack of face-to-face meetings at conferences, trade shows and exhibitions has impacted the hosts and the support industry, as well as the thousands of exhibitors.
However, there is positive news on the horizon as events begin to be confirmed later in the year. From our perspective here at EBY, exhibitions such as The Emergency Service
Now that we are finally coming to the end of the tough restrictions, there is cautious optimism throughout the UK, but what does that mean for marketing departments?
As roadmaps are outlined and vaccines delivered, there is increasing confidence that business can begin its journey back to something reflecting normality. While headlines tal
We are delighted to announce the addition of two new members of the team here at EBY.
Oliver Carpi joins us as our new Web Developer. In previous roles Oliver has worked with brands as varied as K-Tuin (Spain’s largest distributor of Apple products) and entertainment brand Pacha. EBY clients will start to benefit from his broad knowledge of digital design from early April as we continue to enhance our digital offer.
Although our headline might seem counterproductive, our conversations across the board seem to mirror complex national and international trends for marketeers when deciding how best to put their marketing into action – in-house vs consultancy, in-house vs agency, or dare we say it… not at all.
There will never be a one-size-fits-all solution but full-service agencies like us offer brands the flexibility to define the working relationship to suit its very own strategy, internal capabilities
Does your marketing deliver everything you want it to deliver? Are you effectively promoting your brand? Do you spend enough time on your clients?
If the answer is no, you may want to consider some help to get the job done.
Marketing is all about communicating value to prospective clients, keeping existing customers happy, promoting a brand, and building brand awareness. While you may have considered building or already have an in-house team, EBY can offer you a much wider range of