Building a Strategy for National Success

Askews Legal LLP is a regional full-service law firm based in Coventry, founded in 2013. Since 2019, the firm has been working with EBY to enhance its market presence and drive business growth. Over the years, Askews Legal LLP has established itself as a reputable legal service provider, but the leadership team had ambitions to expand its regional influence and significantly grow its client base.

Askews approached EBY with bold growth plans, aiming to transform the firm from a relatively small business into a prominent regional player. However, they faced several challenges; including the lack of internal marketing resource, limited existing content and low brand awareness in the sector.

Additionally, the practicalities of resource availability meant that any proposed strategy needed to be sustainable and impactful in the long term. Askews needed a comprehensive plan that would address these challenges and lay the groundwork for future growth.

EBY developed a multifaceted strategy that focused on several areas to drive the growth that Askews required. These included; debt recovery, employment law, conveyancing, and criminal cases.

Central to this strategy was a content-led marketing approach, designed to attract high-value traffic to the firm’s website and establish Askews’ legal expertise through thought-leadership content. This content was meticulously crafted by expert copywriters and bolstered by SEO insights to ensure it resonated with the target audience and maintained relevance in search engine results.

To convert the increased traffic into tangible enquiries, EBY designed and developed a new, user experience (UX) optimised website for Askews. This website not only provided an enhanced user interface but also featured functionalities that allowed prospects to easily submit enquiries or contact the firm directly. The intuitive design aimed to reduce friction in the user journey, thereby increasing the likelihood of engagement and lead generation.

Furthermore, EBY implemented a marketing automation platform to streamline and manage the lead nurturing process. This platform enabled the delivery of sequenced follow-up communications, ensuring that leads were systematically nurtured. Additionally, it supported the firm’s fee earners by providing them with the tools and insights necessary to effectively close leads. The integration of marketing automation was crucial in maintaining continuous engagement with potential clients and fostering stronger relationships.

The partnership between Askews and EBY has yielded substantial results, demonstrating the effectiveness of the strategies implemented. The firm experienced a significant increase in annual turnover, growing from £1.6 million to £3.6 million.

This financial growth can be partly attributed to notable rise in website traffic, with the number of weekly visits now regularly exceeding 3,000 sessions. This result is the clearest example of the successful enhancement of the firm’s online presence and client engagement.

The ongoing growth of the business has also enabled Askews to expand its physical presence by acquiring two established firms, bringing the total number of offices to three, with over 150 employees. This geographical expansion was a testament to the firm’s increased turnover and growth in the client base, facilitated by the robust marketing and operational strategies put in place by EBY.