While providing staff uniforms may be an essential requirement for some companies, embracing branded workwear goes beyond necessity to offer a range of advantages for any type of business.
Even if it’s a simple polo shirt for the office, or a hoodie for the teams in the warehouse, branded workwear provides a unique opportunity to create something special that promotes your brand, instils pride in your team and leaves a lasting impression on clients.
With the overwhelming variety of options available, selecting the right type of clothing and co-ordinating the process can be time-consuming.
In this article, we’ll have a quick look at the benefits of providing staff uniforms with the company logo on and some of the main points to consider when choosing the right branded workwear for you.
The benefits of branded workwear
There are many benefits to having branded workwear for your business, in addition to the more obvious advantages around safety and practicality. Even if you have to provide a uniform, it’s always worth adding the company logo.
Professionalism
A company uniform instantly creates a sense of unity and demonstrates a business’s commitment to professionalism. But this doesn’t mean everyone has to look the same; there’s a real opportunity to get creative with colours and designs, perhaps even providing a few different options for employees to still reflect their personalities.
Brand awareness
When employees wear clothing adorned with the company logo and colours, they become brand ambassadors wherever they go. This constant exposure increases brand visibility and helps to reinforce your identity in the minds of potential customers – especially if you’ve gone the extra mile in designing something a bit more unique and exciting. A well-designed piece of branded workwear has the potential to become a real talking point in your community or sector.
Team spirit
Providing your team members with high quality branded workwear fosters a sense of belonging and pride within an organisation, which can help create a positive work environment. It means your employees feel connected to a larger purpose. Little touches can also demonstrate your care and commitment to their wellbeing, such as gloves for warehouse workers when it’s cold and caps or visors for people who work outside in the summer.
Once you’ve decided to invest in corporate workwear, the next step is deciding the exact clothing and branding options to choose. With that in mind, here are some of the key considerations in that decision-making process.
Quality: The quality of the workwear reflects directly on your brand image. Opting for well-made garments ensures durability and longevity as well as portraying a professional and reliable image to clients and customers. You also want your members of staff to feel comfortable in nice materials that are breathable and functional for the task at hand.
Price: While cost is an important consideration, it shouldn’t be the sole determining factor. Striking a balance between price and quality is vital. Investing in slightly higher-quality workwear may result in a longer lifespan and better overall value.
Sustainability: In today’s environmentally conscious landscape, sustainability is playing an increasingly significant role in decision-making, particularly amid global targets to reduce textile waste. So, you may want to look for suppliers who offer sustainable options, such as organic or recycled materials, and ethical manufacturing practices. The very fact of providing a high-quality uniform that wears well and lasts longer can help your employees reduce their individual clothing waste.
Durability: Workwear should be able to withstand the demands of the job, so choose the appropriate materials and construction techniques with that in mind.
Branding options: There are various methods available for adding company logos to clothing, such as embroidery, screen printing or heat transfer and you’ll want to evaluate these against your goals for aesthetic, durability, and budget. For items that will be washed regularly, for example, you might want to choose an embroidered logo to last longer, whereas on something like a cap, a different option may be preferable.
Turnaround times: Time is often of the essence when it comes to acquiring branded workwear, so be sure to enquire about the supplier’s turnaround and delivery dates, especially if there are deadlines or events that require the workwear to be ready within a specific timeframe. Lead times can often catch businesses out, and while it is possible for us to get jobs done last minute, there are no guarantees – so it’s advisable to get your orders in well in advance of deadlines.
Volume: Some suppliers will have different volume limits, but don’t let this put you off. Advances in technology mean it is possible to get smaller quantities at more affordable prices. Cost therefore shouldn’t be a barrier to investing in branded workwear for smaller teams.
Compliance: Certain industries have specific regulations and safety standards that workwear must adhere to. It is crucial to ensure that the chosen garments meet the necessary requirements for employee safety and legal compliance.
In summary
There are many benefits to branded workwear, and it can be a worthwhile investment for businesses of all sizes. As well as the obvious advantages for safety and practicality, corporate clothing is also a powerful marketing tool at exhibitions, events and even in the local coffee shop or supermarket.
By strategically designing clothing that aligns with your company’s values and personality, you can project a strong brand image and create a lasting impression on potential customers.
Given the vast array of choices available, selecting and organising branded workwear can be a daunting task. With our expertise and comprehensive services, we simplify the entire process, whether it’s a one-time project or an ongoing merchandising partnership. From the creation of the initial visuals and designs, through to samples and the final delivery, get in touch with our team to get started on your promotional workwear.