Brother International Europe
Part of the Global Brother Group representing some 23 European countries, BIE lives by its ‘At your side’ and ‘Solutions that Work Smarter’ brand ethos when it comes to its customers, products and services.
Two of the campaigns we have created stand out – our ‘Bring Labels to Life’ creative which launched Zink, Brother’s first full colour, compact desktop label printer to market and ‘Perfect Partners’, to promote the benefits of using genuine Bother inks with its printers.
“EBY somehow created 150 multi-language instructional videos from start to finish in what seemed like no time. They took on the art direction, scripting, filming and editing. Each video was translated across 14 languages. The videos are now being shared consistently online across the whole of Europe.”
Each campaign targeted both end-user and trade audiences and was launched across Europe using a number of channels including newspapers/magazines, email, online advertising and in-store POS.
“Bringing an innovative new product to market is always a challenge. EBY were ‘on the money’ yet again. From the early concepts through to pan-European roll out, everything just fell into place.”
