Business planning during the current climate is a challenge everyone has been experiencing. Rather than go silent, REHAU approached us to develop and deliver a flexible and scalable plan of activity to not only stay in touch with its employees, but also add value to them and its client base in an environment where each individual situation has its own unique challenges.
A key component of our activity focused on internal communications, an often neglected part of any marketing mix, but one which has taken on a significant role during this time. From newsletters to internal signage and emailers to customer advice, we have helped to ensure that both colleagues and customers have remained informed, motivated and safe.
This has also extended, most notably, to the delivery of a series of online CPD education events, which we managed from beginning to end – from branding and creation of the platform, the promotion of the event to maximise attendees – right down to directing, recording, reporting and publishing. Even creating an easy to use guide to allow users / attendees to be confident in using the platform to ensure participants got the most from each event.