Communicating key values through design

Dynabook is a dynamic and entrepreneurial business, built on the foundations of its Toshiba heritage. An industry leader, Toshiba launched the world’s first laptop computer in 1985, followed by the first notebook computer in 1989.

Since then, Toshiba has delivered award-winning innovative products and services that integrate the latest technology and design. It was acquired by Sharp Corporation and has been known globally as Dynabook since 2019.

We have worked with the company for over 20 years.

With extensive divisions across the world, Dynabook has a constant need for regular campaign materials, both digital and printed, which can be designed and rolled out quickly and accurately.

Assets need to be creative, professional and always completely consistent with the Dynabook branding, style and messaging.

As Dynabook’s long-standing digital partner, working mainly with its TV and PC divisions, there isn’t a B2B or B2C campaign we haven’t been involved in. This includes online and offline channels.

We are very much an extension of Dynabook’s marketing function, which means we know the brand inside out. Our close working relationship enables us to understand the goals and objectives and design the on-brand assets to support those.

This includes everything across the full spectrum of marketing, including weekly digital activity, dealer product launches, in-store incentives, point of sale displays, merchandising and exhibitions, photography and print management, across all of Dynabook’s EMEA territories.

As brand custodians working across key aspects of the business, we’ve established an excellent working relationship with Dynabook and Toshiba over 20 years and are an extension of their in-house team.

The Dynabook team know they can come to us with all their marketing, design and promotional needs safe in the knowledge that work will be delivered quickly, while always to a high standard of creativity and quality, by someone who knows their brand inside out.