BACKGROUND
Dynabook is a dynamic and entrepreneurial business, built on the foundations of its Toshiba heritage. An industry leader, Toshiba launched the world’s first laptop computer in 1985, followed by the first notebook computer in 1989.
Since then, Toshiba has delivered award-winning innovative products and services that integrate the latest technology and design. It was acquired by Sharp Corporation and has been known globally as Dynabook since 2019.
We have worked with the company for over 20 years.
CHALLENGE
Dynabook has an ongoing requirement for promotional items and clothing, including everything from traditional office equipment such as pens, mugs and uniforms, to luxury bespoke corporate gift boxes.
Sometimes items are required last minute and that’s no problem either. When Dynabook needed an array of sponsored merchandise for a golf day – in less than five days – we were ready to help.
SOLUTION
While promotional campaigns are often designed and planned well in advance, sometimes unexpected opportunities arise, and you need to be able to react quickly.
As branding and promotion specialists, we have a large network of trusted suppliers who we can call on to deliver high-quality work, quickly and reliably. And because we are Dynabook’s long-standing digital partner, we already knew their brand and logos inside out and had access to all the collateral we needed.
This meant we could quickly get to work designing the creative assets and send it to our embroiderers and printers to produce bespoke lanyards, golf balls, tees, polo shirts, hole flags, score cards, pull-up banners and pop-up signage.
RESULTS
Despite a short turnaround time, we were able to supply Dynabook with a full range of branded items so they could take full advantage of their golf day sponsorship.
The wide array of high-quality goods arrived at the venue in plenty of time for tee off and ensured the Dynabook brand was front and centre during each element of the day.
It helped the business showcase its brand and professionalism among the important guests in attendance.
Delivered in a short turnaround
Highly visible branded event
High-quality promotional merchandise