After updating its Firefly drinks brand, Purity approached EBY to assist with its B2B European roll out in an increasingly busy adult soft drinks category.
Taking its core brand DNA, EBY created beautiful and inspiring designs for different flavours and eye-catching and engaging through the lines communications. This included printed collateral, retailer POS and packaging for its wholesaler and distributor network in various languages, together with on and offline advertising and social media activity.