A marketing strategy should work in tandem with a business’s overall objectives and is often the means to achieving them.
It also provides the framework for how a business can establish its brand identity and value proposition, find customers and convert them into sales. A well developed and well executed marketing strategy can keep the sales pipeline busy, with minimal input – particularly if we run it for you.
Even in difficult economic conditions, marketing is often where new business is generated.
A good strategy forms the basis of all marketing activity, including brand design, website development, social media content, public relations activity, paid and organic search, earned media, advertising, content and integration with customer relationship management systems.
Some tasks can even be automated to provide a constant stream of leads coming in with little extra work required.
The strategy ensures that all this activity is targeted and working in harmony towards pre-defined business growth goals.
We’ve been developing marketing strategies since we were founded more than 20 years ago. Every strategy is bespoke to each business and the sector it operates in. We work closely with our clients to create strategies based on insight and research, including audience research, defining messaging and identifying the best channels to use.
While desk-based research alone can add value, taking it further with surveys, focus groups and testing often uncovers insights that will make a business’s marketing investment work even harder.
We look at SMART objectives to make sure goals are clear, and determine how performance will be measured, what is achievable, how the strategy will support overall business goals and establish a timeframe.
Sometimes our work ends with the delivery of the strategy, in which we hand over a complete plan of action for our clients to follow, or we can be involved in the delivery of the plan, giving businesses more time to focus on other activities.
Marketing strategies need to be constantly reviewed and evaluated to be truly successful. This can help identify any issues with the sales funnel, changes in shopping behaviours, or new market opportunities.
Summary
Even the most modest businesses should have a strategy for their marketing. It determines how a business will establish its online presence, engage with customers, build trust with audiences, bring visitors to a website, and ultimately generate leads and sales.
There are many different marketing tools available, and a strategy ensures that businesses only invest in those which are most likely to achieve the desired results – whether that’s raising brand awareness or directly generating income.
A good marketing strategy gives businesses confidence that they are investing in the right activities at every stage of their growth.
We help businesses develop game-changing, performance-enhancing marketing strategies.
Get in touch to start that journey with us today.