Whether it’s a sign on a building, a free-standing monolith or totem, or any other kind of billboard or banner, exterior signage puts a business on show 24/7. It therefore needs to look professional while capturing the spirit of a brand – and without being too intrusive.
Exterior signage is probably the ultimate test in balancing the creative with the practical because it needs to be eye-catching, easy to read in passing or from a distance and safe.
By its very nature, this form of signage is likely to be in situ for some time, so the materials have to be robust and the message should be one that endures.
The options for exterior signage are vast and include digital screens and moving images as well as more traditional static signs. We work with businesses and organisations to talk them through the options available and what might be most suitable to meet their needs for the location in question.
We’ll ensure that any design concepts we suggest will be consistent with a business’s overall brand and if appropriate, it can also work hand-in-hand with the interior design of a premises.
Exterior sign designs should feature the company name and logo and be as bold and simple as possible. While there’s plenty of scope to be creative in concept when it comes to marketing, signs need to be clear in who and what they are advertising.
Font type and size, colours and imagery are incredibly important when designing signs that may have to be read at a distance or within a couple of seconds. Another factor to consider is whether the sign needs to be read at night and how that can be achieved.
We have years of experience in sign design, including completely bespoke exterior signage solutions for unusual locations or requirements.
We manage the whole process, including design, sourcing the best materials, building, installation and maintenance. This ensures the end result is a beautiful fit-for-purpose sign that businesses will be proud to showcase (and look at every day!).
Summary
Exterior signage can be a big investment, and one that will last for several years, so it needs to be right. The last thing a business wants is to be lumbered with an expensive sign they’re not happy with because it doesn’t show the brand off in its best light, or because it’s started disintegrating after a few months.
We’ve worked with businesses of all sizes to design excellent, long-lasting exterior signage – including some unusual and challenging briefs.
We’re confident that we can develop amazing signs for everyone.
Want to create an exterior sign to be proud of? Give us a call or fill out the form below.