Photography is a crucial part of any business’s image, branding and growth.
As well as projecting a certain brand identity, images also help people retain information. Figures suggest that people are much more likely to remember information three days later if it is paired with an image (65%), than when it isn’t (10%).
While many people can take a photo on their smart phone, there is so much more to creating a good photo library for a brand than just pointing and snapping.
First impressions count. Get it wrong with poor imagery and all that hard-earned marketing value can be quickly undone.
Creating a library of carefully planned photographs is an incredibly worthy investment that can easily set a business apart from its peers.
A picture can paint a thousand words as they say and a decent photograph that really encapsulates a brand’s people or identity can be enough to encourage someone to buy into that brand.
A library of professional photography tells the story of a business and demonstrates their commitment and investment. Photos can also be used in so many different ways, including for websites, social media pages and posts, brochures, magazines, press articles, blogs and much more.
Individual and unique photographs can also help companies get found on the web through search engine optimisation.
With some careful planning, months’ worth of visual content can be obtained in just one photo shoot.
We sort out the whole process for our clients. Whether it’s for branding purposes, or a particular product launch or advertising campaign, we’ll start by finding out what the requirements are for the images – how will they be used and what outcomes they need to achieve.
We’ll organise the photo shoot, create the list of photos needed, scout and secure the best locations, direct and edit, all with the aim of getting amazing maximum impact photos.
Our experience is extensive and includes product launches, lifestyle photoshoots, campaign photography, workplace photos and events. We can even create an image where there’s nothing yet to photograph, as we did for a REHAU product launch.
We’ll ensure that images are on brand and to the brief every time.
Summary
While stock imagery off the internet can be useful, nothing beats having a dedicated library showcasing a business itself.
Professional photographs demonstrate credibility and authenticity and undoubtedly help raise a business’s online profile. High quality imagery is also a very powerful tool in boosting engagement and attracting customers.
With some careful planning, we can furnish businesses with an amazing library of images designed to sell their brand and achieve their objectives.
Get in touch to put your business in the frame.