People look for information online before buying goods and services – even if they are in a retail store considering a purchase.
As consumers, we’re more likely than ever to validate our decisions by seeking confirmation – and it’s the words we find that will ultimately convince us to buy.
People also turn to the internet to solve their problems, tackle business challenges or look for jobs.
By creating lots of content and putting it out into the world, businesses can make sure they are found to be providing the answer to those problems.
Copy comes in many different formats. It could be long form, such as white papers, blogs, guides and e-books, or short form, such as social posts, headlines, pay per click adverts, infographics, or things like video scripts and the words for a website.
Different content requires a slightly different skillset to obtain the best results. The most successful content also has some strategy behind it to ensure it’s meeting particular goals and objectives.
We have been creating all types of content for a wide variety of clients for more than 20 years, which means we have built up specialist knowledge in a range of sectors.
We provide value-adding content that is informed by research, SEO insight and business insights. We take time to understand the business, the sector and the topics and trends that are driving discussion.
Our process includes determining the appropriate tone of voice for the audience, the best platforms and the best style of copywriting for those platforms. We write with authenticity in a way that genuinely reflects each brand as if they had written it themselves.
This often includes content of a specialist or technical nature, which could be around heavily regulated specialist services, engineering or construction. Equally content may be more light-hearted, witty or creative in nature.
Handing content management over to copywriting experts enables businesses to stand out online with words that convert. We can also create content strategies and calendars and provide the year-round copy which leaves businesses and organisations free to focus on other tasks.
Summary
From a company’s core brand mission to an individual social media post and everything in between, the words used in relation to a business are integral to success.
Businesses which invest time and money in the creation of interesting and engaging content can gain huge returns in website traffic, in awareness and reputation and ultimately, in sales and business growth.
Our copywriting specialists help companies create inspiring content strategies that generate leads across all the available platforms.
Speak to us today for the right words to make your business stand out.